Oscar Castillo
San Diego Real Estate

At Its Very Best


Selling your home ?


Thinking of selling your home?  First, I highly recommend establishing a "personal plan" in regards to preparing your home for sale and follow through with it.…  I’ll help you with the plan as we go along here on this page.

As you know,  one of the important first phases of the plan to sell is selecting a qualified and experienced REALTOR® to List and Market your home. 

Along with your consideration to sell,  you may be excited and looking forward to “moving-on”,  but chances are there will be emotional moments such as being reluctant to leave your memories behind.  This happens to many sellers - believe me I fully understand.

Another piece of the plan is for you to know “when to let go”.  You need to reach a point where you are ready to let go of your home not only physically but also mentally and emotionally.  Upon doing so,  this is the time to start thinking of your house as a marketable commodity.   This is a big step forward because now you are at a point where you should be looking around the house and asking yourself “what could I do or fix to get potential buyers to see this house as their next home?”

Anything or any type of home improvements to make your house more marketable does help.  But, keep in mind that within any new expenditure a “cost vs. benefit factor will always be in-play.  Other mindsets look at any home improvement expenditures as having a potential of reaching a "point of diminishing returns".  Both viewpoints are very true and correct.  The whole idea of home improvements is about maximizing your return which can also be viewed as minimizing a loss..... But most importantly stay focused on what improvements need to be done in order to help shorten-up the time it takes for a Buyer to want to make an offer to purchase your home. 

     Oscar Sells San Diego homes.


Could it be that your reason to sell is because a Corporate relocation?   Did you know that even if you are current in mortgage payments and have never been late,  the relocation sale might be in the category of a “Short Sale” ?  


Other cases of needing to Short Sell  could be due to "Financial Hardships" that arise from unaffordable Medical bills, Death of spouse or a Divorce.  All these scenarios could be considered as a hardship and in these cases the homeowner (via a Realtor® ) can apply for a "hardship" with their lender.   With the services of an experienced REALTOR®,  the lender will more-than-likely approve the Short Sale. 

More common reasons to sell could be that your family is in need of a larger home (known as a move-up)  or it could be due to the fact that it is time to "downsize".

If your need is to sell that investment property (rentals) .... I specialize in that also.   

Over the last couple of years the real estate market has changed  and so have the means and ways of how a home gets marketed.  Since the advent of the internet,  it is not so much about newspaper ads,  flyers or neighborhood announcements anymore.  Although they are effective to a certain degree - nowadays it is more about where prospective buyers first start looking....  and I guarantee you that a very high percentage of them are first utilizing the web (internet / online).

Effective marketing on the internet is a must to help ensure that your property receives maximum exposure in order to attract a ready, willing and able buyer from many areas.  My website is designed to maximize this online marketing and exposure which is much needed in todays environment.  Here prospective Buyers can view your home "for sale" via a feed from the REALTOR® Multiple Listing Service (MLS).  Many prospective buyers are constantly using my website as an online search tool.  It is full with property detail information, easy to use and is updated daily at 8:10am (PST).


Are you at a point where you want or need to sell your home and you are ready to work with an experienced REALTOR® ? .... Feel free to contact me anytime.   It certainly would be my pleasure to answer any immediate questions you may have. 


Oscar Castillo    

  Oscar Castillo - Broker Associate - San Diego REALTOR (858) 775-1057  

Broker Associate      (858) 775-1057

  eMail Oscar Castillo  Residential Broker Associate - San Diego 




 CDPE - Certified Distressed (Short Sales) Property Expert GRI - Graduate of Realtor Institute ABR - Accredited Buyer Representative ePRO - Real Estate internet Professional Seller Representative Specialist - San DiegoShort Sale Foreclosure Resource - San DiegoSeniors Real Estate Specialist - San DiegoCertified Negotiation Expert - San Diego VA PRO - Experienced REALTOR with Veterans & Active Military (San Diego)




Personal Info

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